Content, BYOD, engagement, mapping, FB, cookies and push email
We’re nearly halfway through the year. We’ve seen Facebook go public, Microsoft struggling (again), Nokia in the poop and new EU regulations. Wow, time flies by and there are some clear content trends emerging for 2012. Here are the top six hot content issues at the moment. This is also the week that Andy and Simon re-shot our product tour video.
The inventor of the world wide web, Sir Tim Berners-Lee, has warned internet service providers (ISPs) that plans for a “two-speed” internet go against the principles that have let the net grow so rapidly in the past two decades. [read more]
Build a new digital CV. Despite all the advancements in technology over the last decade or so, the traditional word-based resume is still as popular as ever. However, if you’d like to stand out from the crowd there are a number of new school options for you to consider. And we’re not talking about simply having a LinkedIn profile which could almost be considered ‘old hat’ now. Nope, we’re about to enter a new world of resume building and sharing. [read more]
BYOD is unstoppable. Smart companies must build apps. The Bring Your Own Device (BYOD) movement has gained unstoppable momentum. And thanks to the burgeoning mobile app market, employees have high expectations for these tools. They want an attractive user experience tailored to their devices. In other words, companies need to invest in building apps, period. [read more]
Understanding The Psychology Of Engagement. Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. [read more]
Google offers Floor Plan Marker app to businesses so they can improve indoor mapping. Are folks still getting lost in the faux marble expanse of your airport or shopping mall, even after you’ve uploaded the floor plan to Google Maps? Then maybe it’s time you went the extra mile and improved indoor mapping using the official Floor Plan Marker app. [read more]
If Facebook Were Built Today, It Would Be a Mobile App. James Pearce, head of mobile developer relations for Facebook, likes to point out that “you and your friends don’t always have the same devices” or even use the same mobile platforms. That’s a problem for the company, as it has to support all the major platforms, from Apple iOS to Google Android and beyond – often putting it in the position of benefitting its competitors. But it’s also a huge opportunity for Facebook itself. [read more]
How will the new “cookie” tracking regulations affect email? The ICO, in an attempt to turn it into something people can work with, has produced a number of guidance documents to help online marketers. This has mostly (and unsurprisingly) been written with websites in mind, although it has become clear that the Directive could affect other types of online activity as well. [read more]
How to Push Send and Grow Your Business. Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media. Why? [read more]
Week Shorts is a curated compendium of interesting news articles compiled at Connected and read by thousands interested in the new media world. Inspired very much by Flipboard and its wonderful ability to bring together all that I find useful in a simple reading format. This is my hackery version of this and showcases what I am reading at the moment and what’s out there. Enjoy!
All the articles are taken from third party sources and links are provided back to see the full article after minor editing and formatting changes. Connected acknowledges the owners of the work and respective copyrights. The article is provided, as-is with no warranty as to its accuracy. Connected cannot control and therefore will not be held liable for the content of third-party web-sites.