Week 23 : Curated Shorts

It’s been a busy old time at the Wizard Lair so I’m a little bit late this week. In fact late by a week so this morning I’m publishing Week 23 and Week 24. Sorry to those who’ve been chasing me but hopefully last weeks posts on Social Reputation and The Growth of Mobile were of interest. Anyhoo, on with this weeks series of curated posts. As per usual, these are curated posts from around the ‘Net and not out work. They’re a taster of what’s new, interesting or what has caught our eye recently.

Your tablet loves Mad Men: new report explores the multi-screen reality. Econsultancy has just finished a new report, The Multi-Screen Marketer, written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers. The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.

There’s no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future. [read more]

How video marketing powers SEO. While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.

We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. [read more]

Microsoft roadmap reveals Office 15, IE 10 and Windows Phone details. If it’s accurate, then this leaked Microsoft roadmap has revealed the company’s plans for many of its forthcoming products. Here’s the basics: Internet Explorer 10 is due part-way through the year, at the same time that we hope to see Windows 8 appearing. Office 15 will enter beta-testing partway through 2012 and become “available” next year, but that’s no sure sign of a release date. On the Windows Phone front, there’s a launch expected in the summer that’s labelled as “future investments [read more]

Tablets becoming television’s companion, replacement. The rise of the tablet is one of the biggest trends in computing today and there’s little reason to doubt that this trend won’t get anything but stronger.

The new iPad smashed sales records, affordable tablets with rich content ecosystems like the Kindle Fire are helping bring these devices to the masses, and Intel is promising a slew of new tablets when Windows 8 is released later this year. The growth of the tablet market in both size and scope is affecting numerous markets. Perhaps one of the markets most affected: television. [read more]

Make Mine Mobile: Seven Reasons to Add Video to Your Mobile Marketing. Consumers are becoming more mobile. Mobile-phone subscriptions outnumber the fixed-line variety by nearly 2-to-1 in the United States as reported by Slate and the New America Foundation. Technology research firm Gartner projects that, by 2015, total mobile advertising revenue will reach $20.6 billion. The opportunity for us marketers is staggering.

Some brands already are seizing opportunities. For example, ESPN recently said it considers mobile the “first screen.” According to Michael Bayle, vice president and general manager of ESPN mobile, mobile is the most effective way to reach an audience “from an international standpoint.” [read more]

iPad Found Accounting for 89% of Mobile Shopping Revenue. The iPad accounts for nearly two-thirds of all mobile shopping sessions, and an impressive 89% of all mobile shopping revenue, says RichRelevance in April 2012 study results. With mobile’s share of total retail climbing to 4.6% in March 2012 (from 1.9% in April 2011), this means that the iPad now accounts for more than 4% of total retail revenue. Meanwhile, other iOS devices make up 4% of the mobile revenue share, with other mobiles holding the remaining 7%. The study found that all mobiles combined now account for 9% of total online shopping sessions. [read more]

Monitoring your online reputation around the world. There’s no doubt that a company’s reputation is one of its greatest assets. A recent survey from Weber Shandwick found that 70% of consumers wouldn’t buy a product if they didn’t like the brand.

But in today’s world, where there’s nowhere-to-hide, it can be harder than ever to control what people are saying about your company. Qantas is just one company that learned a hard lesson about how easily social media campaigns can backfire. Encouraging users to use the hashtag #qantasluxury while planes were grounded due to industrial action was the recipe for a PR disaster. [read more]

Week Shorts is a curated compendium of interesting news articles compiled at Connected and read by thousands interested in the new media world. Inspired very much by Flipboard and its wonderful ability to bring together all that I find useful in a simple reading format. This is my hackery version of this and showcases what I am reading at the moment and what’s out there. Enjoy!

All the articles are taken from third party sources and links are provided back to see the full article after minor editing and formatting changes. Connected acknowledges the owners of the work and respective copyrights. The article is provided, as-is with no warranty as to its accuracy. Connected cannot control and therefore will not be held liable for the content of third-party web-sites.