Millennials, camping, mistakes, tablets & privacy
Millennials will change the way you sell. The “kids” who invented Facebook, never call when they can text, and don’t go out without their smartphones – they’re growing up. And soon, your business will depend on them.
It’s true. By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. This generation, sometimes called “Generation Y,” shops differently than their predecessors. Millennials are hyper-social, constantly connected to social and endlessly curious about what others are doing, buying, and enjoying – strangers as well as friends. They’re marketing savvy and ad averse, having been marketed to more than any other generation. And at the same time, they’re still interested in engaging with brands – most feel companies should offer more ways for customers to share their opinions online. [more]
Norman not a happy camper after online booking mishap. LARNE Council has defended its online booking system for Carnfunnock Caravan Park, after it was branded “unfair” by a frustrated customer. The system, now in its third year, went live for the 2012 season last Wednesday and was quickly inundated with booking requests. According to the local authority, the system handled over 100 bookings in its first 30 minutes and generated £11,000 over the course of the day. [more]
Smart online appointment booking for dentists. Although online appointment booking is commonplace in other areas of consumer life its appearance in the dental market is relatively recent. But although the technology itself is still being used by early adopters [more]
Learning from mistakes. Highly publicised travel fiascos resulting from do-it-yourself online bookings are “teachable moments” for Canada’s travel agents. Such incidents create openings for agents to educate consumers about the value and credibility that travel sellers provide.
Canadian agents see other factors boosting their standing with clients. Among them: the “noise” created by the proliferating online travel sites and consumer information overload. [more]
Christmas and New Year sees a doubling in Tablet / eReader ownership. Now 29% of U.S. Adults Own a Tablet or Ereader. Nineteen percent of adults in the United States own a tablet, and 29% own either a tablet or an ereader, according to the latest study from Pew Internet.
What’s amazing about these findings is that the share of U.S. adults who own tablets nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, and almost the exact same thing happened to ereaders, which grew from 10% to 19% over that same time period. [more]
We are updating our privacy policies. Respecting visitor privacy is core to what Connected are about and in a rapidly changing field we’re adapting our own internal policies to make privacy more robust, clearer and in-line with the industry. You might have seen Google and others currently reviewing their privacy policies at the moment. We are no different. [more]
Week Shorts is a short compendium of interesting news articles compiled at Connected and published for those interested in the new media world. All the articles are taken from third party sources and links are provided back to see the full article after minor editing and formatting changes. Connected acknowledges the owners of the work and respective copyrights. The article is provided, as-is with no warranty as to it’s accuracy. Connected cannot control and therefore will not be held liable for the content of third-party web-sites.