by mbw, News, No Comments

May 8

Mobile, attribution, community, no banks, branding & cheap execution

by mbw, News, No Comments

May 8

Week 19 : Curated Shorts

Back after a long weekend but it really doesn’t feel like May. It might be sunny (a bit) but it’s cold (a lot) and too windy (by far). It’s looking like May is going to be a busy month with sales going full pelt and new clients now finding us (rather than the other way round).

Sales bit: V2 of has been out for just over a month now and to celebrate it’s adoption and the climb in sales we’re offering half price setup fees for clients that sing-up before the end of June, that’s a £500 saving on a standard package and it’s open to anyone so contact Nick in Sales to get started.

Last week so me catch up with all the overdue posts that were put on hold as we plan the migration of our sales websites over to WPEngine. We moved 2 sites in a matter of hours and with less than a day of messing about got them all up and running. We’re liking a lot what we see so far of WPEngine and even moved our support site over last week.

The Case for Building Mobile Landing Pages. Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done.

Mobile marketing must seem that way to a lot of companies, and as a result, far too many of them are sitting on the sidelines. Fortunately, there are a few vendors out there offering a shortcut to the mobile Web: a turnkey publishing platform that allows a marketer to quickly deploy mobile landing pages. [read more]

Marketing attribution in a complex digital landscape. Today, we’re sharing some research on marketing attribution. If you’re not familiar with digital attribution, it’s about distributing credit to all of the elements of your digital marketing program, so you can gauge the impact of customer marketing interactions on your sales results and make more accurate investment decisions. Here are a few snippets from the report that we found interesting [read more]

Is the 90-9-1 Rule for Online Community Engagement Dead? There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states:

User participation in an online community more or less follows the following 90-9-1 ratios:

90% of users are Lurkers (i.e., read or observe, but don’t contribute).
9% of users are Commenters. They edit or rate content but don’t create content of their own.
1% of users create content and are Creators.

[read more]

Is Your Product Ready for Its Close-up? This is a challenge we’ve had for the last few months with two products, v2 and both of which are big development projects that are under a critical spotlight. We’ve been working on them for months. We’ve gone through dozens of iterations, countless tweaks, tons of testing. We’re pleased with the results but can’t quite let go: Is it really ready for its debut?

Good question. In fact, this is one of the hardest questions an entrepreneur can face—because it is almost impossible to answer. [read more]

Rise of Electronic Money without Banks. Bitcoin is a decentralized electronic cash system that uses peer-to-peer networking, digital signatures and cryptographic proof so as to enable users to conduct irreversible transactions without relying on trust. [read more]

Branding, Identity & Logo Design Explained. A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. [read more]

7 Deadly Sins of Start-ups. Now that I have you fired up about why you should start a company, it’s time for me to bring you back down to earth. Starting a company will be one of the hardest things you ever do. It’s you versus the world. And the world usually wins, as more than 65% of all businesses fail.

So what are the major mistakes you will make that will lead to the demise of your business? Here are my 7 deadly sins of start-ups. [read more]

When execution gets cheaper, so should planning. If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more.

On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap. [read more]

A Year at Google. March 15th is my first an­niver­sary. When I’d been at Sun for a year I wrote how I was Angry at the Cat be­cause I loved my work but I had to feed him be­fore I could get on­line in the morn­ing. Well, I’m OK with the cat now, but not be­cause I’m less fully en­gaged. I’m not sure how this whole Google thing is going to work out but I’m glad I took the plunge.

I’m not mad at that cat be­cause he died. He’s been re­placed by an­other male cat who’s not very smart and also very de­mand­ing at dawn till fed. But that’s OK, be­cause while I still wake up be­fore the rest of the fam­ily, I get caught up right there in bed, usu­ally via the Galaxy Tab which is also my alarm clock.

What’s Good · An­droid, more than any­thing. [read more]

11 Things to Tweet When You Have Nothing to Say. One of the Golden Rules of Twitter is that you ought to “Give before you get.”

In other words, don’t turn Twitter into a self-serving, one-way broadcast channel. Help your audience first and yourself second. You do this by sharing information, starting or responding to a discussion, favoriting others’ tweets, and in general being a good Netizen.

Employ the 80/20 rule on Twitter: promote your company’s services or products no more than 20 percent of the time. The Twitterverse expects good conversations–and, frankly, those are what make Twitter fun. [read more]

Lighthearted look at Calendars and Booking. DIY hack uses Google Calendar to automate home heating system. Sure, Google Calendar is helpful, but ultimately it’s on you to get yourself to that meeting. Wouldn’t it be nice if the utility could handle some of the to-do list itself? Hack A Day scoped out an example of it doing just that, after a home owner named Shane posted a video of his DIY system that uses Calendar to control his heater. [read more]

Week Shorts is a curated compendium of interesting news articles compiled at Connected and published for those interested in the new media world. Inspired very much by Flipboard and it’s wonderful ability to bring together all that I find useful in a simple reading format. This is my hackery version of this and showcases what I am reading at the moment and what’s out there. Some of it is really out there.

All the articles are taken from third party sources and links are provided back to see the full article after minor editing and formatting changes. Connected acknowledges the owners of the work and respective copyrights. The article is provided, as-is with no warranty as to its accuracy. Connected cannot control and therefore will not be held liable for the content of third-party web-sites.

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