Mobile, LinkedIn, testing, video, Yammer, SEO & Facebook
Week 20 : Curated Shorts
Week 20 is now on us so only a few week to go before the nights start closing in. Sorry to be grim but it just goes to show you how fast the year is passing. Now, on with this weeks curated shorts and a very nice (but huge) infographic from imrg and eDigital Research. Nice one guys.
The growth of mobile commerce. According to IMRG stats, 7.7% of visits to UK e-commerce sites came from mobiles in 2011, accounting for 3.3% of all purchases.
This may seem low, but though most have seen the light, not every retailer has launched a mobile site or app. For those companies with more forward thinking mobile strategies, the gains are there to be had.
For example, 18% of Ocado’s sales came via mobile last year, while Dominos made £10m via mobile last year, and £1m in just one week early in 2012. [read more]
9 Ways to Add LinkedIn to Your Company Website. Adding LinkedIn’s social features to your company website is a great way to tap into both a large-scale recruitment platform and a targeted network of business contacts. Don’t believe it? Well, according to a study conducted by Bullhorn, a web-based software and services firm, LinkedIn is the leading social network for job recruiting [read more]
The total cost of website testing. It’s not all about looks in the world of e-commerce, usability is just as important for converting site visits into sales. There are some exceptions but in general websites need to be easy to navigate with a simple checkout process to prevent users from abandoning a potential purchase.
In January we reported on Four Seasons’ $18m website redesign, which achieved low usability scores despite the massive cost of development. Getting it right is by no means a straightforward process, and as such website testing is absolutely vital. [read more]
Tablets Are a Dream Come True for Retailers. Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience. That’s a good thing for retailers. Tablet users prefer to use tablets at home, an environment where they’re more likely to buy. This Milo infographic breaks down the trends in tablet use and retail.
According to an eMarketer report, tablets will be adopted even more quickly in the U.S. than smartphones. By 2014, more than one-third of U.S. Internet users will have tablets, meaning now’s the time for retailers to be looking toward the mobile shopping experience. [read more]
Video apps seeing strong growth with Facebook Timeline. First, it was the lifestyle apps. Then, it was the media apps. Now, video apps are reporting huge growth numbers from launching Timeline-friendly features for Facebook.
Today, Facebook issued some interesting stats from a slew of video companies, including heavy hitters such as Vevo and Viddy. [read more]
Yammer, NationalField, And The Future Of How We Collaborate At Work. Reading this, you may have just clicked away from Yammer, NationalField, or another enterprise social network. All those status updates are creating major shifts in the way we work, say Dion Hinchcliffe and Peter Kim in Social Business by Design, available now from Jossey-Bass. Fast Company talked with Hinchcliffe about how social media is blurring the line between company and customer, killing off status reports, and making the activity steam the new center of work–and why that’s a good thing. [read more]
Boomerang Calendar understands what you mean, saving you typing and reducing transcription errors. From its slick visual interface for proposing meeting times to smartly filling in the address of the coffee shop, Boomerang Calendar makes sure all the details are right. That means fewer hiccups, less cross scheduling, and more serene scheduling. Finally! [read more]
Relationship capital: the new currency in customer services. Relationship capital is what’s generated when you put down your jargon filled customer service manual and talk to your customers like they are people. You talk the talk and walk the walk.
Companies are valued based on profit, assets and liabilities with some goodwill consideration given to other factors, like none contracted and informal business relationships. But in the newly social online world are these criteria still enough? I’m not so sure. [read more]
The ethics of SEO. The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO is confused with the hacking of sites and the use of other tactics not outside the laws of Google but the laws of our lands. I think it’s time for me to explain where I stand in this.
Sunday is the most engaging day on Facebook. New stats from Socialbakers suggest that Sunday is the most engaging day for brands on Facebook, especially for the FMCG and Telecoms sectors.
The company reviewed user activity by the week and hour for over 10m Facebook pages and places to reveal a snapshot of the best times of the week to score maximum engagement for brands within social media. [read more]
Week Shorts is a curated compendium of interesting news articles compiled at Connected and published for those interested in the new media world. Inspired very much by Flipboard and its wonderful ability to bring together all that I find useful in a simple reading format. This is my hackery version of this and showcases what I am reading at the moment and what’s out there. Enjoy!
All the articles are taken from third party sources and links are provided back to see the full article after minor editing and formatting changes. Connected acknowledges the owners of the work and respective copyrights. The article is provided, as-is with no warranty as to its accuracy. Connected cannot control and therefore will not be held liable for the content of third-party web-sites.