Mobile, mobile, mobile. The future
I recently read an article that stated “if Facebook appeared today it would be an app, not a web-site”. It’s interest to see Facebook struggle to monetise it’s mobile side of the business, maybe because it’s not thinking mobile. Most folks would agree that mobile is undoubtedly the future but it’s simply not enough for companies the think that. They have to act mobile and that means a wholesale change in attitudes, starting with:
- Think mobile first with everything you do
- Design first around small screens and touch interfaces
- Keep it simple
- Mobile is not a single place, it’s interconnected with other apps
- Make social one of your cornerstones
- Think agile, the market is changing faster than most web projects are delivering
It’s a year since we changed our thinking and now we build everything around mobile. Oddly, or maybe not, good mobile design translates to really good design and use on desktops – probably better than starting off by looking at desktops.
e-Consultancy recently reported that “74% of small businesses have yet to design a mobile-optimised version of their website, while just one in ten believe this is necessary.”
The findings suggests that many businesses have yet to latch on to the growth of mobile internet and goes on to say “… launching mobile optimised versions, businesses could ensure that potential customers can more easily and quickly find the information they need, and gain a real advantage over rivals.”
You can’t overlook the huge growth in mobile (doubled in the last year) yet many companies seem to carry on trying to do more of the same old crap they did last year. They must be blind.